There are books who changed your life? or modified your perception of every aspect of everyday life?
"Predictably Irrational" did it to me.
I highly recommend the book of DAN ARIELY, a behavioral economist;
"Predictably Irrational"
He explores the hiden forces that shape our decisions.
By doing that, he brings some dose of psychological study to explain every aspect of our behaviors. This, is really amazing, because he offers the insights into the irrationality of everyday life; the general ways we get ourselves into trouble.
Mixing experiences and clever experiments with outstanding analysis, Ariely demonstrates how expectations, emotions, social norms and other invisible illogical forces skew our reasoning actions.
He claims that the mistakes that we make as individuals or as institutions are not random.
We are systematically able to make predictable mistakes.
while purchasing something, in our daily relations, or even in love...
Packed with studies and thought-provoking responses, this book changes the way we interact with the world, from the small decision we make in our own lives, to the collectives choices that shape the global economy.
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